At Saysh, we believe that women deserve better—not just in footwear, but in every aspect of their lives, including sports representation. That’s why we are thrilled to celebrate the groundbreaking partnership between Always Alpha and Deep Blue Sports and Entertainment. This joint venture will drive forward commercial opportunities for female athletes across multiple sports leagues, furthering a movement that our founder, Allyson Felix, has championed throughout her career.
A Future Where Female Athletes Take Center Stage
Founded by Allyson Felix, Wes Felix, Cosette Chaput, and Dolphin CEO Bill O’Dowd, Always Alpha was built to change the game for women in sports by being the first talent representation firm solely dedicated to female athletes. The firm’s collaboration with Deep Blue Sports and Entertainment, a powerhouse in brand partnerships and commercial opportunities, marks a pivotal moment in the women’s sports industry.
As a company that was born out of Allyson’s fight for equity—first as an athlete, then as an advocate, and now as a founder—Saysh stands shoulder to shoulder with the mission of this partnership.
“Being an athlete, I always felt like women’s athletes were not well represented,” Allyson said. “So being able to build something where female athletes are the center is an honor.”
This is about more than representation; it’s about power, visibility, and opportunity.
The Momentum in Women’s Sports is Unstoppable
Women’s sports are not a niche. They are a thriving industry with the potential to reach untapped audiences, form groundbreaking sponsorships, and reshape how brands engage with sports. With over 30 exclusive clients and 100 non-exclusive clients, this partnership is proof that women’s sports marketing is not just emerging—it’s being built from the ground up in real time.
This collaboration is about creating new lanes, not waiting for them to open. It’s about breaking barriers, just as Allyson did when she left behind traditional sponsorship models to create Saysh—a brand designed for women, by women.
Saysh Champions Every Woman’s Win
At Saysh, we know that progress in women’s sports doesn’t just happen—it’s fought for. The same spirit that led to Allyson’s historic Olympic wins now fuels our brand and everything we stand for. The partnership between Always Alpha and Deep Blue embodies that same energy: the belief that women don’t just belong in sports; they deserve to lead it, own it, and profit from it.
As Always Alpha and Deep Blue Sports and Entertainment continue to pave the way for female athletes, we at Saysh will be cheering them on, running beside them, and ensuring that every step forward is one worth celebrating.
Because when women win, we all win.
